During unconventional times in the middle of a global pandemic, more people than ever are beginning to see the value of social media when it comes to forming a community. Social media platforms like Facebook are great places to share ideas and interests, and even to promote a business. A great way to connect with people from across the world, creating a Facebook group or even being an admin in one is the best way to connect with people with any specific niche interest. If you’ve ever considered doing what you can to bump Facebook’s algorithm by creating a Facebook group but need a little inspiration to get started, read on for reasons why a Facebook group is even more important than a Facebook page when it comes to staying connected.
What’s the purpose of a Facebook group?
Facebook groups are used for a variety of reasons. For some people, Facebook groups can be a great way to advance a cause. Others use Facebook groups to stay in touch with communities, teams, organizations, or other groups to exchange information. There are also Facebook groups aimed at running businesses, promoting sales through affiliate links, and more. In short, the variety of Facebook groups out there is almost limitless.
Whether the group you’re considering starting is to create a space for true crime fans, to advance a political agenda, or to stay connected to a youth soccer league, the way you run your group will add up to the amount of action and participation you receive on Facebook group engagement posts. While there are no right and wrong ways to run a Facebook group, the truth is that you’ll be more visible to group members if your posts include a call to action. That is, keeping the group fun and interesting and encouraging group participation through creative posts is a good way to make your posts pop up on group member feeds.
How can a Facebook group connect people through shared interests?
Some of the most successful Facebook groups out there center on a shared interest. For example, maybe someone is new to gardening or wants to learn about the environment. They might do a search like “plants that grow near me” and come across your group for organic farming, ways to keep houseplants thriving, and more. In order to pop up first on the searcher’s feed, it’s important that your group is active. This means providing group members with unique content. Ideas to consider could be weekly live streams with plant experts, blogs with advice on seeds and chemicals, and more. Not only will your group members appreciate you for it, but your group will become their go-to place for both connection and information.
How difficult is it to get a group up and running?
Starting a group on Facebook is as easy as hitting the “create group” tab. As the group creator, you’ll automatically become an administrator. Before starting your group or making it public, it’s a good idea to create an image with your brand, interest, mission, or the group’s purpose so group members are reminded why they’re there. Inviting members is as simple as a click of the mouse, too!
At the end of the day, whether you’re already a group admin aware of engagement rates and the value of a pinned post or someone who’s new to the tactic of using a Facebook group for business, blog posts, or entertainment, creating a Facebook group can be a lot of fun if you’re willing to put the work into it and get creative.
As you consider ways to make your group stand out from the rest, don’t be afraid to ask group members what they’d be interested in seeing, and you’ll be sure to drive up engagement.