If you’ve managed to start your own business, then that’s certainly a reason to celebrate. After all, it’s one of the greatest challenges most people will undertake. You also, no doubt, realize that it’s just the first step in a lengthy process and that maintaining and growing your business can be even more demanding.
It can be easy to become discouraged when seeing statistics that suggest that roughly 20% of businesses fail in their first two years after opening in the U.S., and only about 25% survive fifteen years or longer. This is due to a variety of reasons such as a lack of capital, insufficient planning, and missteps when expanding the business. The good news for modern entrepreneurs is that they have access to the advantages that their predecessors didn’t. While technology can’t guarantee the success of your business, it can make some aspects of maintaining it significantly easier. Here are just a few tech services that can help any business.
Your business has no greater resource than your customer base, so you need to offer top-notch service to inspire customer loyalty and spread the positive word about your business. With CRM (customer relationship management) software, When your call center is equipped with CRM, you can significantly boost efficiency for your sales teams and call center agents while offering a better experience for your customers and prospective clients.
Predictive dialer software is just one of the key features of a reliable contact center solution. Predictive dialing is a type of outbound auto dialer used in telemarketing that dials from a list of numbers until it makes a connection and then passes the call on to a live agent. This is a great way for your reps to pursue leads as effectively as possible.
Automatic call distribution (ACD) also helps customers reach your contact center agents more efficiently. There are many forms of ACD, including interactive voice response (IVR), which is used for inbound calls and lets callers use their voice to select from a list of options before connecting them to the right agent. With true omnichannel call center software, customers can even contact your agents using digital channels and seamlessly switch between channels any time the need arises. This also boosts agent productivity thanks to a unified agent desktop that keeps track of all conversations across all channels.
Every business stores important information, either on servers or in the cloud, and every successful business these days needs a secure website. You can always hire an in-house cybersecurity team, but it’s generally better to leave this to the experts by investing in security as a service. Software as a service (SaaS) solutions are consistently becoming more popular, and security services are no different. Security experts use real-time threat intelligence to secure information and detect anomalies in your system. AI solutions are used in combination with analytics to immediately respond to cyberattacks, and using cloud services ensures that your security solutions are always up to date and compliant.
Marketing is a huge concern for any business, and your digital marketing should go beyond social media and email campaigns. Search engine optimization can help take your business to the next level and make it easier for you to reach your target audience. Essentially, SEO is the practice of helping you rank in major search engines, so when users search for keywords that could be related to your business, they’ll find your business in the search engine results pages (SERPs).
SEO agencies can help you research relevant keywords, help you build links, improve your rankings in local search results, and much more. They can even help you perform an analysis of your competitors and remove any links you may have that are harming your rankings.
Running a business is incredibly demanding, and there’s no way to guarantee success, but using the right technology to your advantage certainly increases your odds.